Who The Hell Is Kathy Pop?

Even though most online marketers know it’s important to get lots of traffic to their sites, many don’t know how important it is that the traffic be targeted so their website visitors are interested in their offer. This is especially crucial if you’re paying for the traffic, as with Google AdWords campaigns.

This article will tell you how to build steady and highly targeted traffic to your website so you’re more likely to make sales.

1. Learn what your customers like and tailor your advertising to appeal to them. Make sure your keywords are centered around potential customers and be sure to use them in any advertising you do. With a service such as Google Adwords, make sure to be specific with your ads to draw in a more targeted crowd. If articles are your method for increasing traffic, be sure to fill them with keywords that involve your particular subject.

2. Submit your site to the top directories and search engines in categories that are related to your niche. If your site is about selling “work from home online” products and services, for instance, that’s the category you should list it under on relevant websites. People looking for that information will have an easier time finding your site.

3. Take advantage of related forums and online groups for advertising as well. Learning all that you can about your customers will make it easier to find them and draw them to your site. Frequent groups and forums and get a chance to talk with your potential customers while subtly promoting your site with a link in your signature. These forums give you a chance to reach out to people that are likely interested in your niche, therefore, increasing your chance for buyers.

4. Write keyword-rich articles. The articles you write can get published by lots of different sites, directories and e-zines, so you could end up with thousands of links pointing back to your site. Your articles must contain the top keywords for your niche so that your site will rank high in searches for those words. This brings targeted traffic and potential customers to you.

5. Advertise in your own e-zine and other e-zines that allow advertising. Publishing your own e-zine means you have lots of prospects already who have an interest in the product or service you offer. Be sure your e-zine has relevant, fresh content, and put your website URL in each e-zine publication. Find other e-zines with a similar readership that’s geared to your target market, and then advertise in those e-zines.

6. Free blogsites such as WordPress, Blogger, Hubpages, and Squidoo are another great way to connect you to people that are interested in your product. Be sure to add a link in each post that will lead readers to your main site, using your keywords as the anchor text.

These six tips will help you establish a targeted traffic base for your home based business. With targeted customers, you’ll get a boost in sales and a higher conversion rate.