Now more than ever it is important to be careful with your marketing dollars. Today we will go over some of the free tips and tricks that will make a huge difference in the cost of marketing as well as the amount of leads you can generate!
There is no better way to increase your online presence than to use free websites. The only expense is your time to set them up and get content on the pages. Never lose sight of the goal that you are trying to leave multiple ways for potential new business to find you on the internet and having numerous sites will allow them to find you easily! There are some great free websites like Squidoo, Yahoo 360 and google sites. The best part about using these sites is that they get great traffic from the search engines so you benefit from that audience.
Free blogs are a super means of generating a lot of incoming leads to your business. Make sure to place contact information prominently on each blog and offer something of value in exchange for them contacting you. A free report or a Top 10 List is a great incentive for someone to give you their email address. Some of my favorite free blogs are Blogger and Blog Spot. Both of these are very easy to use and you can have your free blog up and running in minutes.
There is nothing as powerful as personal referral from a satisfied client to generate small business leads. The social networking platforms like Twitter, LinkedIn and Facebook now allow you to connect really easily with your past customers and potential clients. These services are all free to use and a great way for you to increase your online visibility WITH people who are predisposed to listening to your message.
Your email signature is the the most overlooked free marketing that the small business owner can utilize. You should have all of your contact information there including your name, your email address, your phone number and any other traditional contact information that people can expect you to have.
Article marketing is also a way to build your online brand, reinforcing the fact that you are an expert in your market. There are many free article sites and they tend to rank highly in the search engines. When you write an article, make sure that you are focusing on the keywords that you are trying to rank well for online.
Make sure that you fill out all the contact information on any site you sign up with. Many people neglect to fill out contact forms completely, missing chances to add a link to their website or blog. Additionally. if you have the opportunity to be listed on an organization’s site, make sure they have a link pointed back to your website.
It does not matter which method of free marketing you choose to employ, be it free websites or blogs, social networking or article marketing. Everything you do online will increase the chances that someone will find your site or contact information and call for your products or services.
Want even more free marketing ideas? Get 100 Free How To Marketing Ideas. This a great handout for small business owners and entrepreneurs which list tons of free marketing opportunities!
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