Marketing And Publicity Tips For Self Promotion
Posted on Feb 17, 2010 under Self Help and Motivational | No CommentWriting a book is a life-defining experience for a writer. It can be very difficult when the author realizes that their book has not defined anyone else\’s life. This is especially true when you rely upon the book for your livelihood. You must get people to buy and read it. But how? What are the best author and book marketing tips?
Funnily enough, many authors are making money by writing books about how to promote books. These may or may not have all of the answers, but they certainly have the right ideas. They advertise online. For just a few dollars for a web page (or maybe a free web page, when you can find it) you can get numerous Google hits. Use the new technology we have. Make YouTube videos, advertise on Facebook, do anything to ensure people hear about you.
You may actually be in a better situation financially if you live in a small town instead of a big city. Someone from a small town getting a book published is big news in that area. Residents will rush out to see what their neighbor was able to create. Local media and papers will focus stories on you, which is always excellent and free advertising. In a big city, no one would care. You must use every single chance you get in order to get your name out there.
That said, keep a little mystery around you and be very aware of your own appearance. You are selling both your book and yourself. If you are dumpy or trashy looking, do not speak articulately, tell dumb jokes, or reveal everything about your book during an interview, who is going to want to buy your novel?
Be professional, be courteous, be humble, and make your audience wonder a little. Remember that if you are in a rural area, people will say, \”I remember that person from high school!\” or \”That\’s So-and-So\’s child!\” They will want to see what you have accomplished because there is a definite history there.
Do not be afraid to put up fliers and do television spots. Network as much as you can, cash in favors, and do not burn any bridges. You will need as much help as you can get in moving your publicity up to the next level.
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