Follow these simple steps to creating a powerful media bio that works for authors, experts and analysts and is designed to get you booked on the media of your dreams. In this article you will learn the guidelines to creating a media bio designed to tell the media everything they need to know to consider you and book you for the media opportunity. The first tip is that your bio should always begin with your credentials, academic achievements, professional and academic affiliations.
2. Include the full name of your book and include and reports, papers, and/or studies that you have created or taken part in and note those next along with the names of the papers and studies and where they appear etc so the media can document them as this helps establish your credibility 3. List your areas of expertise including your main specialties and sub-specialties. 4. List the years you have been active in these areas and your fields. 5. List any involvement in any association, achievements or awards you have received in your field.
6. List media appearances TV or radio and quotes in magazines in newspapers. 7. What does not belong in a bio: your personal family history, personal triumphs or tragedies unless they are tied into your area of expertise, your birth place. You can include the location where you currently reside or practice as this can be important if the media would like to book you for a radio or TV segment.
8. Fact check your information so it is correct and reflects your most current situation. Your facts, such as your education and experience can be verified so you want it to be exactly right. 9. Always post your bio on your website and if you plan to expand your bio, entitle it \”expanded bio\” so the media sees the bio you provided to them along with the expanded bio so they can follow along. Any bio you create should be consistent and include the same information each time. If you follow this formula, your media bio will have the fact necessary to support your media pitch and will have no need to change significantly.
10. Finally, remember the purpose of your author or expert bio is to give the media a summary of you and your expertise so they can decide if you are the right expert for their TV shows, radio show, newspaper or magazine article or online media. Be sure to get high quality headshot of yourself as often the media will ask for a picture of you to include in the article. Get a professional photo created for you. Do not use a quick snapshot of you at the part throwing a frisbee for your professional media photo as this many not create the right picture in the minds of the media or those booking you.
Get essential tips on book promotion and creating a influential BIO for the media. Authors, experts and business professionals and promote a book or a business with a professional quality media bio.
