Making a living on earning Adsense commissions isn’t all that realistic. However, Adsense commissions are a great way to supplement your income. Ask website owners today about their earnings and you’ll find that many supplement their income easily with the help of Adsense advertising. Ive learned how to increase my Adsense commissions over time and will share with you all Ive discovered.
What you earn via Adsense is based on a number of factors including which ads you display and where you display them on your website or blog. Here are some key factors to consider before you place your Adsense code. The first is ad placement. Certain locations on your page tend to be more successful than others. Google has documented the ideal placement of ads based on their network of advertisers. Ads located above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page and take action.
What is offered by Google as ideal placement is certainly useful as a guide. However, I strongly recommend that you consider your the behavior of your users first prior to deciding proper ad position. Think about user behavior on different pages of your website or blog and what will be most functional to browsers and their navigation. Find what works and apply it to appropriate web pages.
For example, on pages where users are focused on reading a specific article, ads that are placed directly below the end of the content tend to do very well. It’s almost as if users finish reading the content and ask, “What can I do next?” Targeted ads can answer that question and encourage users to take action.
Ad format. Some types of ads do better than others depending on your content and layout. In my case, large rectangles in the middle of the content are best, while leader boards do not generate as much as income. Sky scrappers are the worst performers for me especially if they are on the right-hand side of the page. This is somewhat counter-intuitive to what I had originally thought. Experiment and measure the results via channels and see which formats work best for you.
Ad colors. Sometimes ads blended into the content can work wonders, but sometimes ads that contrast your site colors work best. Test a variety of ad colors to determine if different palettes generate higher than average click through rates. Other than testing the actual palettes, there’s really no other way to determine effectiveness.
Number of ad units on a page. Websites are allowed a maximum of 3 ads, plus one set of ad links, and one Google search box per page. Maximize the allowed number based on the resulting look of your page (you don’t want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article.
Manipulate the variables noted withing this article to see which can have the greatest impact on your Adsense revenue. Keep in mind that there are many websites that do not make a great deal from Adsense ads and probably never will. The large majority however are sites that can improve results by changing just a few factors. The result can be a significant improvement in earned revenue on a daily and monthly basis.
