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	<title>Who The Hell Is Kathy Pop?</title>
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	<link>http://kathypop.com/blog</link>
	<description>No Hype, No BS, just the Real Thing</description>
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		<title>New Events Coming In March</title>
		<link>http://kathypop.com/blog/1442/new-events-coming-in-march/</link>
		<comments>http://kathypop.com/blog/1442/new-events-coming-in-march/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 00:02:14 +0000</pubDate>
		<dc:creator>Kathy Pop</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[March Madness- Blogging Spotlight]]></category>
		<category><![CDATA[Personal Notes]]></category>
		<category><![CDATA[how to make money blogging]]></category>
		<category><![CDATA[Jennifer Horowitz]]></category>
		<category><![CDATA[Kathy Pop]]></category>
		<category><![CDATA[live webinar]]></category>
		<category><![CDATA[SEO Consultant]]></category>

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		<description><![CDATA[ &#187; Get Skype, call free!

There are a couple of great events coming in March.
The first is a webinar with Jennifer Horowitz, an SEO Expert. The webinar is Mon March 1st at 8 pm Eastern. Register now as seating is limited.
Second, the Internet Niche Lab will be having a month long blogging course. It&#8217;s free [...]]]></description>
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<p>There are a couple of great events coming in March.</p>
<p>The first is a webinar with Jennifer Horowitz, an SEO Expert. The webinar is Mon March 1st at 8 pm Eastern. <a title="SEO W/ jennifer Horowitz" href="http://www.internetnichelab.com/optin/optin.html" target="_blank">Register</a> now as seating is limited.</p>
<p>Second, the Internet Niche Lab will be having a month long blogging course. It&#8217;s free to participate. If you need hosting for your blog, it is included with the Bronze membership at INL, Plus you get all the free training, mentoring, and guidance for the price of a hosting account.</p>
<p><a title="Join INL" href="http://kathypop.internetnichelab.com" target="_blank">Join </a>as a FREE member or upgrade to Bronze or Gold and get your hosting account free.</p>
<p><a title="INL Blogging Spotlight" href="http://www.internetnichelab.com/s_pages/blogging.html" target="_blank">Register</a> for the Blogging course now</p>
<p>Still using Blogger or another free site for you business? Watch this video and see many reasons you should have a self-hosted blog as your main site</p>
<p><span id="more-1442"></span></p>
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		<title>Recent Advancements In Brochure Printing</title>
		<link>http://kathypop.com/blog/1374/recent-advancements-in-brochure-printing/</link>
		<comments>http://kathypop.com/blog/1374/recent-advancements-in-brochure-printing/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 09:10:41 +0000</pubDate>
		<dc:creator>Allana Clark</dc:creator>
				<category><![CDATA[Business and Management]]></category>
		<category><![CDATA[brochure printing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[computer form printing]]></category>
		<category><![CDATA[folder printing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paper bag printing]]></category>
		<category><![CDATA[printing services]]></category>

		<guid isPermaLink="false">http://kathypop.com/blog/?p=1374</guid>
		<description><![CDATA[As promotion tools, brochures have never failed to register an impact on clients' minds. They can be circulated like leaflets or mailed at customers' addresses, or can simply be kept in retail outlets for clients to take with them. As a result, a huge part of the printing services industry has come up to cater to this market. There have been many revolutionary transformations in brochure printing in recent decades and the internet along with digital techniques is ushering many of them.]]></description>
			<content:encoded><![CDATA[<p>Brochures have always been one of the most important marketing tools for any organization. They can be distributed like leaflets or posted at customers\&#8217; addresses, or can simply be kept in retail outlets for customers to pick them up. As a result, a huge section of the printing services industry has grown to cater to this market. Brochure printing has undergone a number of advancements in recent decades, with the dawn and widespread use of the internet triggering the latest of these developments.</p>
<p>Before computers were utilized for the purpose, brochure printing involved a whole lot of elaborate and laborious tasks like numerous rounds of test printing, making adjustments, getting film negatives, and using plate-making machines. Even in design, the clients could not provide detailed suggestions and the printers mostly shouldered the design job, working with a limited set of pre decided formats.</p>
<p>Nowadays, the client at his end can himself design the brochure and transfer it online to the printing firm, and he also doesn\&#8217;t have to wait for weeks for the end product to be supplied to him. Delivery of finished prints in bulk in a day\&#8217;s time is possible now, thanks to advancements in technology.</p>
<p>A critical feature of brochure printing is that it involves important elements like formatting, content, and use of graphics. With the advent of digital technology, printing companies have begun to offer a range of advantages to the customers in this area, like high resolution colour printing, multiple choices in complicated formats and designs, and smart packages on content-building.</p>
<p>Amongst the several advanced choices provided by printing services firms, digital brochures and full-colour brochures are most in demand. These are generally suitable for brochures which will be in use from medium to long-term. But when it comes to brochure distribution in huge numbers, but for a limited time span, then dazzling but brief brochures that have a short print run are the most suitable for the purpose. To create such brochures, nothing can be better than off-set printing, as a large quantity of prints can be obtained in a short time span, though it takes a little more time for all the pre-printing tasks in this technique.</p>
<p>Additional services are now provided by many printing service companies in addition to the quality improvements in the prints. These include circulation, direct mailing, formatting, and a lot more.</p>
<p>The internet has introduced a client-centric approach of brochure printing, with customers now placing bulk orders with firms online and selecting colours, designs and layouts for their brochure by working on their own computers. Therefore, brochure printing has evolved a lot in recent times, and is about to experience even more radical changes in the years to come.</p>
<p>Learn more about <a href="http://mgc1990.com.sg">brochure printing</a> and <a href="http://mgc1990.com.sg">printing services</a> from a trusted printing company. Click here to get your own <a>unique version of this article</a> with free reprint rights.</p>
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		<title>Unique Article Wizard &#8211; What Is This Wizard Doing?</title>
		<link>http://kathypop.com/blog/906/unique-article-wizard-what-is-this-wizard-doing/</link>
		<comments>http://kathypop.com/blog/906/unique-article-wizard-what-is-this-wizard-doing/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 09:35:59 +0000</pubDate>
		<dc:creator>Daniel McGonagle</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[article spinning]]></category>
		<category><![CDATA[article submission]]></category>
		<category><![CDATA[article syndication]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[linkbuilding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[unique article wizard]]></category>

		<guid isPermaLink="false">http://kathypop.com/blog/?p=906</guid>
		<description><![CDATA[Did you know that most people have heard of submission services that spin articles? The Unique Article Wizard is a service similar to article spinning services. But what is article spinning and what does it do?]]></description>
			<content:encoded><![CDATA[<div class="byline" style="font-style: italic;">by Daniel McGonagle</div>
<p>Did you know that most people have heard of submission services that spin articles? The Unique Article Wizard is a service similar to article spinning services. But what is article spinning and what does it do?</p>
<p>What is the purpose of spinning articles anyhow? Article spinning is designed to create a large number of articles from a single article. How? Write one good article and then write it again. And again. Each article needs to have the same critical points. Also if you do not have a good article to begin with more than half of your articles will not be useful.</p>
<p>A good article writer is going to use English 101 in order to make sure that they have a conclusion, introduction, and have stated their point in independent paragraphs. The articles can be as long as you want, but each point must be made in a separate paragraph. The single article is then re written two more times, giving the introduction, conclusion, and the main paragraphs different wording with the same idea.</p>
<p>This is where article spinning comes into it. You use software and combined the three separate articles that all mean the same thing to create over 100 different articles. You&#8217;ll have nine different combinations of introduction and conclusion.</p>
<p>If your article is well-written you can alter the beginning and en ding paragraphs and still have good and original articles. When you change the content paragraphs as well you can even get hundreds of different and readable articles from the one you originally wrote.</p>
<p>This is how article spinning works, then of course, you need submission services.  It&#8217;s especially great if you can add back links, add websites, and other types of marketing tools. link building is so vital for your business. This is why certain submission services happen to do a better job than others that do not have the tools to add the special links in.</p>
<p>Article spinning software is a boon for marketers who need to get lots of articles written and build better rankings for their sites. Rather than writing hundreds of individual articles many marketers will use article spinning software.</p>
<p>You will want to learn how to use the best article submission service &#8211; <a href="http://1waylinksreviews.org/my-article-network-and-unique-article-wizard-reviews-part-two-compared" target="_blank">Unique Article Wizard</a>. One may to do this is to learn from someone with experience.  Daniel McGonagle can help you learn  how to make money before, during and after you&#8217;ve submitted your articles.</p>
<div class="resource">
<div class="about" style="font-style: italic;">About the Author:</div>
<div class="links">Daniel McGonagle has demonstrated expertise at achieving high rankings with all of his websites. His free newsletter shows you how to <a href="http://increasewebsitetraffictips.com/traffictipsnewsletter/">increase website traffic</a> and get high rankings via the most effective methods to generate traffic .</div>
</div>
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		<title>Win In Today`s Business When You Use Social Networking Sites For Your Websites</title>
		<link>http://kathypop.com/blog/1379/win-in-todays-business-when-you-use-social-networking-sites-for-your-websites/</link>
		<comments>http://kathypop.com/blog/1379/win-in-todays-business-when-you-use-social-networking-sites-for-your-websites/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 09:10:52 +0000</pubDate>
		<dc:creator>Chris Green</dc:creator>
				<category><![CDATA[Business and Management]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[network]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://kathypop.com/blog/?p=1379</guid>
		<description><![CDATA[There are many social networking sites that are very popular among all age groups of people. It helps anyone to interact with other people from other back ground or of common interest. Some sites like the twitter, facebook, orkut, linkedln, etc are few examples that deal with such networking. These sites primarily allow each to post their details and other information. Hence this can also be done with few business firms. They can post some details about what they deal with and advertise on such sites. This article gives some useful tips on how to use social media to promote your business.]]></description>
			<content:encoded><![CDATA[<p>There are many social networking sites that are very popular among all age groups of people. It helps anyone to interact with other people from other back ground or of common interest. Some sites like the twitter, facebook, orkut, linkedln, etc are few examples that deal with such networking. These sites primarily allow each to post their details and other information. Hence this can also be done with few business firms. They can post some details about what they deal with and advertise on such sites. This article gives some useful tips on how to use social media to promote your business.</p>
<p>It is a known fact that people will like to update themselves with the latest improvements. Hence you should change your way of business and marketing techniques also accordingly. The traditional way of business is still in use, but the new techniques have been more effective than them. One way to get updated is to utilize social media for this purpose. It will serve beneficial if utilized efficiently. Hence it is a skill. The following lines will give you hints on it.</p>
<p>Many retail outlets have already started doing this kind of promotion and the responses have been tremendous. They club this along with on line purchases making it even more convenient for buyers. But before that we should learn which site we should make use of for best results for our products and learn how to incorporate our ideas into those sites for our business promotion. This is easy as many articles provide the best guide on teaching these things and there are even professionals and experts who we can hire who can do this job for us.</p>
<p>The next step is to study about procedure involved in it. Each website will have their own conditions and procedure. Find them and then proceed. There are facilities to post in many websites. You can check out that also.</p>
<p>Be an active member of these networking web sites. Do not be narrow down the thoughts in just promoting our own business. Such self centered approach may not be welcomed by many that to in a social network.</p>
<p>Paying attention to others views and being an active participant in all discussions can make others listen to what we are trying to say. We can make others feel the way we want that time when we turn their attention towards us. That is the correct time to grab their interest</p>
<p>Update your account with details of your business. Make it attractive. Make sure people check it out. It will bring in a lot of contacts. After all contacts is the most important part in a business. Try to keep in touch with them and converse with them. Ensure that you do not bore them. Use the web for both enjoyment and business.</p>
<p>By reading this some idea on how to use social media to promote your business can be obtained.</p>
<p>If you are interested in more information about The Author Visit us at <a>Auto</a>. This article was written by the business marketer at <a>Car Audio</a>, he is Using the Web Strategies you learned in this article.</p>
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		<title>Facing Recession With SEO</title>
		<link>http://kathypop.com/blog/1238/facing-recession-with-seo/</link>
		<comments>http://kathypop.com/blog/1238/facing-recession-with-seo/#comments</comments>
		<pubDate>Sun, 21 Feb 2010 08:05:24 +0000</pubDate>
		<dc:creator>Michael T Cain</dc:creator>
				<category><![CDATA[seo]]></category>
		<category><![CDATA[eCommerce Manchester]]></category>
		<category><![CDATA[Search Engine Optimisation Manchester]]></category>

		<guid isPermaLink="false">http://kathypop.com/blog/?p=1238</guid>
		<description><![CDATA[With the kind of slow economy we have around the word these days, every company is trying to find better ways to advertise their products, and capture their target market share. This recession has made everyone look for a better way of product promotion, and gain an edge over the competitors.]]></description>
			<content:encoded><![CDATA[<p>With the kind of slow economy we have around the word these days, every company is trying to find better ways to advertise their products, and capture their target market share. This recession has made everyone look for a better way of product promotion, and gain an edge over the competitors.</p>
<p>The use of the internet for marketing has certainly proved helpful, as there is a huge portion of the population, which has become accustomed to using the internet for search, for products, and solutions for their needs. Almost all companies in the modern world, whether they sell products, or render services for their customers, have their own websites, which provide detailed information about the company, and its products, and services.</p>
<p>When an organization wants to increase its customers, or to state simply, when a company wants to expand, it looks for more, and more customers, and the marketers use methods, and techniques to attract more, and more potential customers towards the company. In the modern world of technology, the internet is being utilised intensively for this purpose, especially for organisations, which are related to technology directly or indirectly.</p>
<p>The website of a company should provide information about the company and the products is important, but another important step is to direct traffic to this website. Consumers all over the world are looking for products through search engines like Google, and Yahoo, and the list goes on. What the company is concerned about is that whenever a potential customer searches for something similar to their product, the search engine should show the link of their website among the top results.</p>
<p>According to a research, most people only view the first one or two pages of the search results, and try to look for their solution in these first 10 or 20 results. Therefore, only those links have a chance of receiving hits, which are listed in the first or second page of the search results. With the growing need of companies to use methodologies to increase their websites visibility to search engines, a specialised field has been formed called Search Engine Optimisation (SEO).</p>
<p>In SEO, one uses methods, and techniques to make sure that a particular website has enough visibility for the algorithm of search engine that it displays the name of the website in the first few relevant search results. This will greatly help a company to increase its traffic towards its website and thus, increase the number of potential customers.</p>
<p>If a product is getting more exposure, it has more chances of convincing people that it holds the solution to their particular need, and a greater fraction of these people will actually buy the product. Therefore, this becomes a very good tool to fight against recession. Sales are dropping everywhere, every company is trying to increase their customer base, and SEO is the way to go.</p>
<p>Surely, brute advertising is also a considerable option for many companies, and conventional methods can be used to attract more, and more customers; however, the benefit of SEO is that this way an organisation is able to expand its borders, and explore new horizons by extending boundaries to global markets rather than just the local markets.</p>
<p>Michael T Cain is a search engine optimization specialist. You can grow your business and customers by taking services from <a href="http://www.biteus.net/html/search-engine-optimisation-manchester.htm">Search Engine Optimisation Manchester</a>. For more information you can visit <a href="http://www.biteus.net">http://www.biteus.net</a>.</p>
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		<title>How To Improve Your Business With PPC Advertising</title>
		<link>http://kathypop.com/blog/1066/how-to-improve-your-business-with-ppc-advertising/</link>
		<comments>http://kathypop.com/blog/1066/how-to-improve-your-business-with-ppc-advertising/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 09:11:04 +0000</pubDate>
		<dc:creator>Ferdinand Emy</dc:creator>
				<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[wordpres]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://kathypop.com/blog/?p=1066</guid>
		<description><![CDATA[<a href="http://bloggerstools.com/internet-marketing">PPC</a> stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and special on search engines, PPC advertising involves sponsored links that are normally in the form of text ads. These are usually placed close to search results, where an advertiser remunerate a particular quantity to visitors who click on these links or banners and land on the advertiser's web page.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bloggerstools.com/internet-marketing" target="_blank">PPC</a> stands for Pay Per Click &#8211; a popular advertising technique on the Internet. Found on websites, advertising networks, and remarkable on search engines, PPC advertising involves sponsored links that are usually in the form of text ads. These are usually placed close to search upshots, where an advertiser recompense a particular expanse to visitors who click on these links or banners and land on the advertiser&#8217;s web page.</p>
<p>In essence, PPC advertising is all about bidding for the top or leading position on search engine end results and listings. Advertisers do this by purchasing or bidding on keyword phrases that are relevant to their products or services &#8211; the higher the bid, the higher the spot on the search effects, the more the people will find the ad (and click on it) to go to their websites (this is why a good number of persons call it &#8220;keyword auctioning&#8221;). Advertisers would then pay the bidding price every time a visitor clicks through the website.</p>
<p><a href="http://bloggerstools.com/affiliate-marketing" target="_blank">PPC advertising</a> is likewise known under the following names/variations:</p>
<p>Pay per placement  Pay per performance  Pay per ranking  Pay per position  Cost per click (CPC)</p>
<p>PPC advertising is usually done with the following standard procedures:</p>
<p>1. Setting up an account and/or deposit funds.</p>
<p>2. Creating a keyword list.</p>
<p>3. Choosing (and setting up) an account with a PPC search engine.</p>
<p>4. Bidding on the ad placement, including the search result words or phrases.</p>
<p>5. Writing out an ad copy.</p>
<p>6. Setting up the &#8216;landing pages&#8217; for your ads.</p>
<p>7. Placing the advertisement in the search engine.</p>
<p>There are numerous gains to Pay Per Click advertising, making it an effective way of promoting a business &#8216;online&#8217;. Some of them are listed below:</p>
<p>Get launched right away. PPC advertisements are implemented very quickly &#8211; they can go &#8216;online&#8217; within an hour after winning the bid and paying for it.</p>
<p>Obtain specified, pre-qualified, and quality traffic. PPC endows you with a quality or a well-targeted traffic. Visitors are narrowed down into &#8216;qualified&#8217; individuals who are really searching for specified products and/or services that you offer &#8211; those who are more likely to become a &#8216;lead&#8217; (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.</p>
<p>Widen your reach. PPC advertising bestows additional traffic to your site, aside from the natural or &#8220;organic&#8221; search engines.</p>
<p>Track your investment. PPC advertising makes utilise of a tracking system that will uncover  exactly who comes to the website and what they do once they arrive &#8211; the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).</p>
<p>Below are some needed things to consider when preparation on a pay per click campaign:</p>
<p>1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).</p>
<p>two. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, abstaining bidding wars if feasible.</p>
<p>3. Bid just right. Know how to bid right &#8211; a bid that is excessively high may exhaust all of your money, while a bid that is excessively low can make you lose that spot.</p>
<p>4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program &#8211; if you expend more on advertising but have little or no sales at all.</p>
<p>5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do a good number of keyword research, either by essentially searching at existing search terms or with the utilize of online keyword suggestion tools, to know which terms are mostly utilised when searching for items that are related to your business. Focus on specified keywords, not on general ones.</p>
<p>6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:</p>
<p>Discount offers  Testimonials  Celebrity/famous endorsers  Money-back guarantees  Free trials or sample offers  Freebies  Reverse psychology  Major merits (&#8220;Lose weight&#8221;)  Direct instructions (&#8220;Click here&#8221;)</p>
<p>7. Maintain a professional looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple &#8211; built in such a way that it&#8217;ll be simple for visitors to navigate and load. Include contact details to create a good impression among potential customers.</p>
<p>Done properly, PPC advertising may be an effective marketing tool that will maximize the return on your investment.</p>
<p>Learn everything you need to know about <a href="http://bloggerstools.com">Pay Per Click Marketing</a> today, and it can help boost your business</p>
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