Who The Hell Is Kathy Pop?

Copywriting is a job that will weather an economic storm better than most. This is because businesses always need to advertise their products, and good businessmen know that cutting the advertising budget will only hurt their company even further. Therefore they always have a need for good copywriters.

Freelance copywriting combines the security of copywriting with the benefits of freelancing. These include the ability to dictate your own work schedule, your paycheck, and you can work from anywhere in the world as long as you have an Internet connection. You can also make more money as a freelancer because you don’t have to deal with a parent company or advertising agency. You get to determine how much work you do and you get to keep all of your profit. This gives you greater control over your career and success.

As a freelancer, you work on a project-to-project basis. You apply for a project, the client examines your bid, and if you win the bid they give you a contract with a deadline for completion. This means you can dictate when you work because you only need to get the project done by the deadline, other than that your schedule doesn’t matter. Be sure to keep your deadlines though, because missing deadlines will hurt your career. As a beginner in the field you will need help finding work, here are a few short “how-to’s” in order to get you started:

The Internet

Freelance copywriting has found its success on the Internet. The World Wide Web has now opened many doors previously closed. The easiest way to find work is through an online freelance marketplace like www.elance.com. These sites help copywriters and clients find each other. You can build a profile, post examples of your work, and bid on projects. These sites can also automatically alert you to jobs that you may be interested in.

You should also make a website. This will act as your shop front window to people searching the Internet for a copywriter. It will also allow potential clients to examine your work close-up before they hire you. Therefore it should be neat, easy to read, and professional looking.

Network Yourself

You need to get your name into the market and industry. Otherwise you will have a very difficult time getting clients. Go to seminars and get to know other copywriters. Do some free projects in order to build a client base. You can also partner with other copywriters on larger projects. These things will help build a stable place for your business to grow.

Don’t Stop Learning

Improving the quality of your copy is very important, no matter how good you are. Your writing is the bases for your entire business, so you should be constantly trying to better it. The best copywriters are the ones that see themselves as life long students. You should investigate some copywriting and freelancing tutorials on the Internet. You can also sign up for coaching courses and workshops with successful copywriters. Many successful freelance copywriters offer products that teach about their success and what makes them good copywriters. These are a great resource into the industry. Reading books by the experts helps as well. You should check some books by Dan Kennedy because he’s one of the foremost experts on the subject.

You should also write everyday. Stephen King once said that writing was like working-out at the gym. You only get stronger if you go often. The same is true for writing, the more you write the better you will get. Therefore you should write some everyday and try to mimic those great writers before you. This will help improve your copy immensely.

Hopefully this article has helped you understand how to start a freelancing career. Freelance copywriting is a very rewarding and flexible job. It gives you a level of freedom you can’t find in most careers. If you want to learn more about freelance copywriting, then you should do some more research into the subject.