Author Archives: Calvin McCarthy

Developing a PPC Advertising Campaign


Pay-Per-Click advertising is an advertising model based on the internet. It’s used to promote products by way of attaching them into websites in which people would click on them. If you want to know some tips on how to create good advertising through PPC, then read on. Continue reading

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Email Marketing Do’s and Don’ts


The Internet is just about the largest free and open marketplace there is, and it is showing us a glimpse into a future of total connectivity and personalized information. The problem lies in the fact that since anyone can put just about anything online, the marketplace quickly becomes saturated, and potential customers end up drowning in a flood of products and services, not knowing which one to choose. Continue reading

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