Two significant advantages for Internet marketers are exposure and backlinks. Article marketing provides exposure, and generates valuable inbound links or IBL’s.
Article marketing is a numbers game, just like the other bum marketing techniques. Consistent and ongoing efforts are required for it to be effective. Submitting an occasional article may not have much impact, but ten articles in ten days provides an overall benefit greater than the sum of its parts.
Maximizing your article submission strategy means targeting a single keyword or phrase, one per article. It’s equally important to optimize each article, similar to each page in a website. In fact, each article acts as a one-page mini site.
Optimizing an article for the search engines is very similar to optimizing a webpage. Use your keyword or phrase in the article title, the first paragraph, the last paragraph, and as the anchor text in your link or resource box.
If you follow these few simple steps, your return on investment of time will be maximized. Article marketing should be one part of every Internet Marketer’s multipronged strategy, as it can be extremely effective and very inexpensive.
